PRESERVATION
Every ODOP product carries with it centuries of knowledge, whether it is the way Himalayan herbs are distilled into pure extracts, how brass is hammered and polished into timeless forms, or how clay and wool are shaped into sustainable essentials. ODOP ensures these practices do not fade away but continue to evolve with dignity.

EMPOWERMENT
Behind every ODOP product is a person, a family, or an entire community whose livelihood depends on that craft. By recognising and promoting district-specific products, ODOP creates economic opportunities that are inclusive, decentralised, and sustainable. It helps artisans and farmers earn fair wages and gain the independence to thrive in their own hometowns, reducing the need for migration.

Nestled amidst the pristine Garhwal Himalayas, Pauri Garhwal is celebrated for its rare abundance of medicinal and aromatic plants. The altitude, pure mountain air, and mineral-rich soil create the perfect conditions for herbs and flowers to flourish, many of which have been used in traditional healing and rituals for centuries. 

Recognised under ODOP, the district symbolises the unique harmony between nature and community knowledge that sustains it.

At Pravaah, we honour this herbal legacy through products like Gulab Ras – our pure rose water, distilled in small batches from handpicked Himalayan roses. The process is as natural as the hills themselves, retaining the therapeutic essence of the flowers without any additives. Gulab Ras is more than a mindful luxury; it is a bridge that connects consumers to the purity of the Himalayas and ensures that local farming families find dignity and stability in their livelihoods.

Perched high in the Himalayas, Tehri Garhwal has nurtured a way of life rooted in natural fibres and sustainable traditions. Recognised under ODOP for its natural fibre crafts, the district is home to communities that have spun, dyed, and woven Himalayan wool for generations. Alongside wool, the region is also known for Bhimal fibre, a hardy yet versatile natural material extracted from the Grewia optiva tree. Both fibres are integral to the local economy, with pastoral and agrarian families relying on them for daily needs as well as artisan crafts.

Pravaah celebrates this heritage through crocheted coasters, and other products crafted from pure Himalayan wool, alongside explorations into Bhimal’s sustainable potential.
Each piece tells a story of mountain resilience – of communities who continue their ancestral crafts despite the challenges of modern migration. By choosing these products, conscious consumers not only bring natural comfort into their spaces but also invest in livelihoods, gender empowerment, and the timeless beauty of Himalayan traditions.

Famed globally as the “Brass City of India”, Moradabad has been at the heart of India’s metalworking traditions for over two centuries. The district is recognised under ODOP for its exquisite brassware, which reflects a combination of skill, patience, and artistic finesse. From intricate hammering to delicate engraving, every step of the process is steeped in knowledge passed down through generations of artisans.

Pravaah collaborates with Moradabad’s craftspeople to create timeless brassware pieces that embody both heritage and sustainability. These products are not just decorative objects, but cultural artefacts that speak of resilience, artistry, and identity. By showcasing Moradabad’s brassware in homes, luxury hotels, and curated hampers, we help ensure that artisans continue to receive dignified work and that their artistry remains relevant in a global, conscious marketplace.